Garden cover

gardenersworld.com

Seasonal, expert gardening tips, step-by-step project guides and problem solving advice

Bringing together expert, practical gardening advice, stunning photography and shopping opportunities, the new-look gardenersworld.com website offers a 'one-stop shop' for beginners and advanced gardeners alike. The customisable scrapbook meets the growing call for personalisation, while the thriving daily blogs provide the forum for audience interaction with a wider gardening community. As well as offering seasonal, expert gardening advice for beginner through to expert gardeners, printable checklists of key jobs to be done in and around the garden for every week of the year, and over 3,000 plant profiles, the site also provides full interactivity for its growing community.

Key areas inviting audience participation include the daily blogs from a host of Gardeners' World experts, a personalised scrapbook area; allowing users to store their favourite projects, plants and features from around the site, and a seven-day gardeners' weather forecast - complete with local soil temperatures and garden-related weather warnings for their area. As well as being inspired and guided by trusted editorial content, the audience also benefits from a selection of online gardening shopping opportunities; including offers, exclusive to the Gardeners’ World audience, and an extensive directory of classified gardening advertisements.

Key facts
Key facts
Unique Users 139,244
Page Impressions 747,468
Men 21%
Women 79%
ABC1 88%
Average Age 46
(Source: Google Analytics av. Oct-Dec 09, ComScore Dec 09 3 month av.)
Rate card
Rate card
BBC GARDENERS' WORLD RATE (CPM)
Banner (468 x 60) £35
MPU (300 x 250) £50
Skyscraper (120 x 600) £40
Leaderboard (728x90) £50
Button (120 x 60) £15
Overlay £60
Expandable Banner £40
Expandable Skyscraper £45
Expandable MPU £55
Copy deadlines
Copy deadlines
3 working days before campaign start
Contacts
Contacts
Ad Manager Bernie Scranney 020 8433 1677 bernie.scranney@bbc.com
Site Rep James Florence 020 8433 2026 james.florence@bbc.com