Gardeners' World
The number one destination for gardeners
From the time-poor beginner to the experienced gardener, the magazine appeals to everyone with its unique mixture of friendly, practical advice, plant know-how and great shopping, plus inspirational reads, beautiful photography and insider knowledge of the latest trends. Gardeners' World is now published late in the month preceding the cover date. For example, the June issue is on sale on 30 May.
Britain's, biggest selling gardening magazine.
Gardeners' World Magazine is the largest actively purchased gardening magazine in the UK with over 64% share of the paid-for market. Reader loyalty is huge, 92% of our readers read no other gardening title and the magazine has a higher readership than all other gardening titles combined.
| Key facts | |
|---|---|
| Cover price | £3.50 |
| Frequency | Monthly |
| Circulation | 260,133 |
| Readership | 1,365,000 |
| Men | 39% |
| Women | 61% |
| ABC1 | 66% |
| (Sources: ABC Jan-Jun 2010, NRS Apr 09 - Mar 10) | |
| Rate card | |
|---|---|
| DISPLAY | RATE |
| Full page | £7,850 |
| Half page | £4,455 |
| Quarter page | £2,340 |
| DPS | £15,710 |
| IFC | add 15% |
| OBC | add 15% |
| FHRH | add 15% |
| What to do now section | add 20% |
| Advertorials | add 40% |
| INSERTS | |
| Standard Loose | £38 (cost per thousand) |
| Bound-in single card ( Newstand) | £65 (cost per thousand) |
| Bound-in single card (Subs) | £110 (cost per thousand) |
| Tip-on single card (Newstand) | £55 (cost per thousand) |
| Tip-on single card (Subs) | £110 (cost per thousand) |
| Post-it (Newstand & Subs) | £100 (cost per thousand) |
| Bags branding | £250 (cost per thousand) |
| CLASSIFIED SIZE | |
| Classified scc (colour) | £82.50 |
| Classified scc (mono) | £62.50 |
| Classified strips | £4,000 (based on 10 pages or £400 a strip) |
| Copy deadlines | |||
|---|---|---|---|
| MONTH/WEEK | ON SALE | DISPLAY DEADLINES | INSERT DELIVERY |
| February | 27-01-10 | 05-01-10 | 07-01-10 |
| March | 26-02-10 | 01-02-10 | 05-02-10 |
| April | 30-03-10 | 04-03-10 | 08-03-10 |
| May | 27-04-10 | 29-03-10 | 31-03-10 |
| June | 28-05-10 | 05-05-10 | 07-05-10 |
| July | 25-06-10 | 02-06-10 | 04-06-10 |
| August | 30-07-10 | 06-07-10 | 08-07-10 |
| September | 27-08-10 | 04-08-10 | 06-08-10 |
| October | 29-09-10 | 03-09-10 | 07-09-10 |
| November | 28-10-10 | 02-10-10 | 07-10-10 |
| December | 25-11-10 | 29-10-10 | 02-11-10 |
| January | 25-12-10 | 02-11-10 | 06-12-10 |
| February | 27-01-11 | 04-01-11 | 06-01-11 |
| March | 24-02-11 | 28-01-11 | 01-02-11 |
| April | 29-03-11 | 02-03-11 | 04-03-11 |
| May | 28-04-11 | 30-05-11 | 01-04-11 |
| Contacts | |||
|---|---|---|---|
| Ad Director | Clare Chamberlain | 020 8433 2118 | clare.chamberlain@bbc.com |
| Ad Manager | Tim Robinson | 020 8433 3659 | tim.robinson.01@bbc.com |
| Sales Group Head | Stelios Marcou | 020 8433 1023 | stelios.marcou@bbc.com |
| Senior Sales Executive | John Parkes | 0208 433 3912 | john.parkes@bbc.com |
| Display Sales Executive | Laura Widdowson | 0208 433 3518 | laura.widdowson@bbc.com |
| Inserts | Kate Holland | 020 8433 3634 | kate.holland@bbc.com |
| Classified Sales Executive | Natasha Tsimonos | 020 8433 1679 | natasha.tsimonos@bbc.com |
| Classified Sales Executive | Tom Partridge | 020 8433 1679 | tom.partridge@bbc.com |
| Classified Production | Eleanor Parkman | 020 8433 3231 | eleanor.parkman @bbc.com |
| Northern Senior Sales Rep | Paula Malone | 0161 244 4612 | paula.malone@bbc.com |
| Northern Senior Sales Rep | Wendy Terry | 0161 244 4615 | wendy.terry@bbc.com |
| Production | Sarah Barker | 020 8433 1644 | sarah.barker@bbc.com |