Olive
"eat in, eat out, eat away"
The UK's most stylish food magazine, featuring recipes, restaurants and travel
A stylish food lifestyle magazine, olive is informed, authoritative, good-looking and witty. Reflecting the appetites of intelligent, trend-aware food lovers, olive has a mix of easy recipes, restaurant reviews and food-focused travel. The stunning visuals, killer writing and well developed sense of humour set olive apart from other food titles.
| Key facts | |
|---|---|
| Cover Price | £3.30 |
| Frequency | Monthly |
| ABC | 90,236 |
| Readership | 234,000 |
| Median age | 43 |
| ABC1 Readership | 79% |
| AB Readership | 51% |
| Olive readers have an average H/H income of £43,354** - over 1.5 times the national average*** | |
| Olive readers take an average of 2 overseas holidays and 2 UK based holidays every year*. | |
| * NRS Jul-Dec 2007 | |
| ** Reader survey info April 2007 | |
| *** National average taken from NRS Jul-Dec 2007 | |
| Rate card | |
|---|---|
| DISPLAY | |
| FULL PAGES | RATE |
| Run of magazine | £4,950 |
| Front half / relevant | £5,100 |
| Front half Right Hand | £5,600 |
| Outside Back Cover | £6,500 |
| DOUBLE PAGE SPREAD | |
| Run of magazine | £9,700 |
| Inside front cover DPS | £10,800 |
| Front half DPS | £10,200 |
| HALF PAGE | |
| Facing matter | £2,700 |
| Bookends | £5,670 |
| INSERTS | |
| Standard Loose | £36 (cost per thousand) |
| Subs (up to 10 grms) | £90 (cost per thousand) |
| Bound- in single card (Newstand) | £65 (cost per thousand) |
| Bound- in single card (Subs) | £110 (cost per thousand) |
| Tip- on single card (Newstand) | £55 (cost per thousand) |
| Tip- on single card (Subs) | £100 (cost per thousand) |
| Post- it (Newstand & Subs) | £100 (cost per thousand) |
| Bags branding | £250 (cost per thousand) |
| CLASSIFIED | |
| 7.5 x 6 | £500 |
| Series of 3 £per insertion | £375 |
| Series of 3 £per insertion | £250 |
| Copy deadlines | |||
|---|---|---|---|
| MONTH/WEEK | ON SALE | DISPLAY DEADLINES | INSERT DELIVERY |
| May | 04-Apr-08 | 11-Mar-08 | 13-Mar-08 |
| June | 02-May-08 | 10-Apr-08 | 10-Apr-08 |
| July | 02-Jun-08 | 08-May-08 | 09-May-08 |
| August | 01-Jul-08 | 09-Jun-08 | 10-Jun-08 |
| September | 01-Aug-08 | 09-Jul-08 | 10-Jul-08 |
| October | 02-Sep-08 | 08-Aug-08 | 11-Aug-08 |
| November | 03-Oct-08 | 09-Sep-08 | 11-Sep-08 |
| December | 03-Nov-08 | 10-Oct-08 | 13-Oct-08 |
| Jan 09 | 08-Dec-08 | 14-Nov-08 | 17-Nov-08 |
| Feb 09 | 05-Jan-09 | 04-Dec-08 | 05-Dec-09 |
| Mar 09 | 06-Feb-09 | 14-Jan-09 | 15-Jan-09 |
| Apr 09 | 06-Mar-09 | 11-Feb-09 | 12-Feb-09 |
| Contacts | |||
|---|---|---|---|
| Ad Director | Claire Chamberlain | 020 8433 2118 | clare.chamberlain@bbc.com |
| Ad Manager | Gemma Baldwin | 020 8433 3943 | gemma.baldwin@bbc.com |
| Brand Solutions | Kate Norum | 020 8433 1824 | kate.norum@bbc.com |
| Inserts | Leanne Lawrence | 020 8433 3402 | leanne.lawrence@bbc.com |
| Classified | Simon Haley | 020 8433 3773 | simon.haley@bbc.com |
| Northern Sales rep | Louise Green | 0161 244 4625 | Louise.green@bbc.om |