Good Homes
BBC Good Homes magazine - decorating and style inspiration for home lovers
Good Homes readers are passionate about their homes, whether it's making small changes to keep up with the latest trends, or undertaking major property projects. With it's clearly defined sections, Good Homes offers its readers the WOW and HOW factor; beautiful and inspiring decorating features and real homes, followed by practical consumer advice on how to create looks. With a mix of lifestyle features such as eco living, food and gardening, as well as expert property advice, Good Homes is essential monthly reading for proud homeowners who love spending time and money on their property.
Consumer trends and reader insight demonstrate that people are keen to make more of the home they live in. Good Homes taps into this by creating great editorial content for proud homeowners.
On average Good Homes is read for longer than any other mid-market homes titles.
| Key facts | |
|---|---|
| Cover Price | £3.10 |
| Frequency | Monthly |
| ABC | 127,202 |
| Readership | 376,000 |
| Median age | 45 |
| ABC1 Profile | 75% |
| Solus Readership (can't be reached in IH, HB, YH & RH) | 236,000 |
| Subscriptions | 22,803 |
| 90% of readers say the current economic downturn will not delay them from improving their homes* | |
| *Source: BBC reader panel Economic Survey | |
| Rate card | |
|---|---|
| DISPLAY | RATE |
| Full Page | £8,030 |
| DPS | £15,180 |
| Half Page | £4,225 |
| Quarter Page | £2,225 |
| Cover Site | £9,020 |
| First DPS | £17,457 |
| Solus Half Page | £4,730 |
| ADVERTORIAL | |
| Full Page | £11,242 |
| DPS | £21,360 |
| INSERTS | |
| Standard Loose | £36 (cost per thousand) |
| Subs (up to 10 grms) | £90 (cost per thousand) |
| Bound- in single card | £45 (cost per thousand) |
| Tip- on single card | £90 (cost per thousand) |
| Post it (Newstand & Subs) | £100 (cost per thousand) |
| Bags branding | £250 (cost per thousand) |
| CLASSIFED | |
| Single Column Centimetre (colour) | £57.50 |
| Single Column Centimetre (mono) | £47.50 |
| Single Column Centimetre (spot colour) | Mono rate +15% |
| Series discounts | 5% for 4 months booking |
| Series discounts | 10% for 6 months booking |
| Series discounts | 15% for 12 months booking |
| Agency discount | 10% |
| Web Panel (15mm x 96mm) | £170 |
| Copy deadlines | |||
|---|---|---|---|
| MONTH/WEEK | ON SALE | DISPLAY DEADLINES | INSERT DELIVERY |
| May | 02-Apr-08 | 06-Mar-08 | 11-Mar-08 |
| June | 02-May-08 | 01-Apr-08 | 11-Apr-08 |
| July | 02-Jun-08 | 09-May-08 | 12-May-08 |
| August | 01-Jul-08 | 02-Jun-08 | 09-Jun-08 |
| September | 01-Aug-08 | 03-Jul-08 | 10-Jul-08 |
| October | 02-Sep-08 | 07-Aug-08 | 13-Aug-08 |
| November | 03-Oct-08 | 05-Sep-08 | 10-Sep-08 |
| December | 03-Nov-08 | 03-Oct-08 | 13-Oct-08 |
| January | 03-Dec-08 | 03-Nov-08 | 10-Nov-08 |
| February | 05-Jan-09 | 05-Dec-08 | 08-Dec-08 |
| March | 03-Feb-09 | 12-Jan-09 | 14-Jan-09 |
| April | 03-Mar-09 | 06-Feb-09 | 11-Feb-09 |
| Contacts | |||
|---|---|---|---|
| Ad Director | Arianne Salter | 020 8433 1701 | arianne.salter@bbc.com |
| Ad Manager | Natalie Carter | 020 8433 2601 | natalie.carter@bbc.com |
| Brand Solutions | Erica Leavesley | 020 8433 2213 | erica.leavesley@bbc.com |
| Inserts | Kate Holland | 020 8433 3634 | kate.holland@bbc.com |
| Classified | Lisa Burns | 020 8433 3984 | lisa.burns@bbc.com |
| Northern Sales rep | Louise Adkin | 0161 244 4615 | louise.adkin@bbc.com |