From the time-poor beginner to the experienced gardener, the magazine appeals to everyone with its unique mixture of friendly, practical advice, plant know-how and great shopping, plus inspirational reads, beautiful photography and insider knowledge of the latest trends. Gardeners' World is now published late in the month preceding the cover date. For example, the June issue is on sale on 30 May.
Britain's, biggest selling gardening magazine.
Gardeners' World Magazine is the largest actively purchased gardening magazine in the UK with over 66% share of the paid-for market. Reader loyalty is huge, 92% of our readers read no other gardening title and the magazine has a higher readership than all other gardening titles combined.
| Key facts | |
|---|---|
| Cover Price | £3.30 |
| Frequency | Monthly |
| ABC | 238,673 |
| Readership | 1,542,000 |
| Median age | 54 |
| ABC1 | 70% |
| AB | 37% |
| Female to male | 63:37 |
| Solus Gardening Mag | 92% |
| Rate card | |
|---|---|
| DISPLAY | RATE |
| Full page | £7,850 |
| Half page | £4,455 |
| Quarter page | £2,340 |
| DPS | £15,710 |
| IFC | add 15% |
| OBC | add 15% |
| FHRH | add 15% |
| What to do now section | add 20% |
| Advertorials | add 40% |
| INSERTS | |
| Standard Loose | £38 (cost per thousand) |
| Bound-in single card ( Newstand) | £65 (cost per thousand) |
| Bound-in single card (Subs) | £110 (cost per thousand) |
| Tip-on single card (Newstand) | £55 (cost per thousand) |
| Tip-on single card (Subs) | £110 (cost per thousand) |
| Post-it (Newstand & Subs) | £100 (cost per thousand) |
| Bags branding | £250 (cost per thousand) |
| CLASSIFIED SIZE | |
| Classified scc (colour) | £82.50 |
| Classified scc (mono) | £62.50 |
| Copy deadlines | |||
|---|---|---|---|
| MONTH/WEEK | ON SALE | DISPLAY DEADLINES | INSERT DELIVERY |
| May | 29-Apr-08 | 07-Apr-08 | 07-Apr-08 |
| June | 30-May-08 | 05-May-08 | 08-May-08 |
| July | 27-Jun-08 | 05-Jun-08 | 09-Jun-08 |
| August | 30-Jul-08 | 04-Jul-08 | 08-Jul-08 |
| September | 28-Aug-08 | 01-Aug-08 | 07-Aug-08 |
| October | 30-Sep-08 | 01-Sep-08 | 08-Sep-08 |
| November | 30-Oct-08 | 03-Oct-08 | 07-Oct-08 |
| December | 25-Nov-08 | 29-Oct-08 | 03-Nov-08 |
| January | 30-Dec-08 | 01-Dec-08 | 03-Dec-08 |
| February | 27-Jan-09 | 05-Jan-09 | 07-Jan-09 |
| March | 27-Feb-09 | 02-Feb-09 | 06-Feb-09 |
| April | 27-Mar-09 | 02-Mar-09 | 06-Mar-09 |
| Contacts | |||
|---|---|---|---|
| Ad Director | Arianne Salter | 020 8433 1071 | arianne.salter@bbc.com |
| Ad Manager | Tim Robinson | 020 8433 3659 | tim.robinson.01@bbc.com |
| Brand Solutions | Sean Hitzelberger | 020 8433 3068 | sean.hitzelburger@bbc.com |
| Inserts | Kate Holland | 020 8433 3634 | kate.holland@bbc.com |
| Classified | Simon Haley | 020 8433 3773 | simon.haley@bbc.com |
| Northern Sales rep | David Downs | 0161 244 4614 | David.downs@bbc.com |