gardenersworld.com
Seasonal, expert gardening tips, step-by-step project guides and problem solving advice
Bringing together expert, practical gardening advice, stunning photography and shopping opportunities, the new-look gardenersworld.com website offers a 'one-stop shop' for beginners and advanced gardeners alike. The customisable scrapbook meets the growing call for personalisation, while the thriving daily blogs provide the forum for audience interaction with a wider gardening community. As well as offering seasonal, expert gardening advice for beginner through to expert gardeners, printable checklists of key jobs to be done in and around the garden for every week of the year, and over 3,000 plant profiles, the site also provides full interactivity for its growing community.
Key areas inviting audience participation include the daily blogs from a host of Gardeners' World experts, a personalised scrapbook area; allowing users to store their favourite projects, plants and features from around the site, and a seven-day gardeners' weather forecast - complete with local soil temperatures and garden-related weather warnings for their area. As well as being inspired and guided by trusted editorial content, the audience also benefits from a selection of online gardening shopping opportunities; including offers, exclusive to the Gardeners’ World audience, and an extensive directory of classified gardening advertisements.
Key facts| Key facts |
|---|
| Unique Users | 212,116 |
| Page Impressions | 1,665,885 |
| Median age | 49 |
| Male:Female | 24% / 76% |
| Average Income | £39,211 |
| ABC1 | 50% |
| Retired | 23% |
| (Source: HBX July 2008 & Forrester May 2008) |
Rate card| Rate card |
|---|
|
| Banner (468 x 60) | £35 |
| MPU (300 x 250) | £50 |
| Skyscraper (120 x 600) | £40 |
| Leaderboard (728x90) | £50 |
| Button (120 x 60) | £15 |
| Overlay | £60 |
| Expandable Banner | £40 |
| Expandable Skyscraper | £45 |
| Expandable MPU | £55 |
Copy deadlines| Copy deadlines |
|---|
| 3 working days before campaign start | | | |
Key facts| Key facts |
|---|
| Unique Users | 212,116 |
| Page Impressions | 1,665,885 |
| Median age | 49 |
| Male:Female | 24% / 76% |
| Average Income | £39,211 |
| ABC1 | 50% |
| Retired | 23% |
| (Source: HBX July 2008 & Forrester May 2008) |
Rate card| Rate card |
|---|
|
| Banner (468 x 60) | £35 |
| MPU (300 x 250) | £50 |
| Skyscraper (120 x 600) | £40 |
| Leaderboard (728x90) | £50 |
| Button (120 x 60) | £15 |
| Overlay | £60 |
| Expandable Banner | £40 |
| Expandable Skyscraper | £45 |
| Expandable MPU | £55 |
Copy deadlines| Copy deadlines |
|---|
| 3 working days before campaign start | | | |
