olive
"eat in, eat out, eat away"
The UK's most stylish food magazine, featuring recipes, restaurants and travel
A stylish food lifestyle magazine, olive is informed, authoritative, good-looking and witty. Reflecting the appetites of intelligent, trend-aware food lovers, olive has a mix of easy recipes, restaurant reviews and food-focused travel. The stunning visuals, killer writing and well developed sense of humour set olive apart from other food titles.
Key facts| Key facts |
|---|
| Cover price | £3.30 |
| Frequency | Monthly |
| ABC | 85,196 |
| Readership | 234,000 |
| Median age | 43 |
| ABC1 readership | 79% |
| AB readership | 51% |
| Olive readers have an average H/H income of £43,354** - over 1.5 times the national average*** | |
| olive readers take an average of two overseas holidays and two UK based holidays every year*. | |
| * NRS Jul-Dec 2007 | |
| ** Reader survey info April 2007 | |
| *** National average taken from NRS Jul-Dec 2007 | |
Rate card| Rate card |
|---|
| DISPLAY | |
|
| Run of magazine | £4,950 |
| Front half / relevant | £5,100 |
| Front half right hand | £5,600 |
| Outside back cover | £6,500 |
|
| Run of magazine | £9,700 |
| Inside front cover DPS | £10,800 |
| Front half DPS | £10,200 |
|
| Facing matter | £2,700 |
| Bookends | £5,670 |
|
| Standard loose | £36 (cost per thousand) |
| Subs (up to 10 grms) | £90 (cost per thousand) |
| Bound-in single card (Newstand) | £65 (cost per thousand) |
| Bound-in single card (Subs) | £110 (cost per thousand) |
| Tip-on single card (Newstand) | £55 (cost per thousand) |
| Tip-on single card (Subs) | £100 (cost per thousand) |
| Post-it (Newstand & Subs) | £100 (cost per thousand) |
| Bags branding | £250 (cost per thousand) |
|
| 7.5 x 6 | £500 |
| Series of 3 £per insertion | £375 |
| Series of 3 £per insertion | £250 |
Copy deadlines| Copy deadlines |
|---|
|
| May | 04-Apr-08 | 11-Mar-08 | 13-Mar-08 |
| June | 02-May-08 | 10-Apr-08 | 10-Apr-08 |
| July | 02-Jun-08 | 08-May-08 | 09-May-08 |
| August | 01-Jul-08 | 09-Jun-08 | 10-Jun-08 |
| September | 01-Aug-08 | 09-Jul-08 | 10-Jul-08 |
| October | 02-Sep-08 | 08-Aug-08 | 11-Aug-08 |
| November | 03-Oct-08 | 09-Sep-08 | 11-Sep-08 |
| December | 03-Nov-08 | 10-Oct-08 | 13-Oct-08 |
| Jan 09 | 08-Dec-08 | 14-Nov-08 | 17-Nov-08 |
| Feb 09 | 05-Jan-09 | 04-Dec-08 | 05-Dec-09 |
| Mar 09 | 06-Feb-09 | 14-Jan-09 | 15-Jan-09 |
| Apr 09 | 06-Mar-09 | 11-Feb-09 | 12-Feb-09 |
Key facts| Key facts |
|---|
| Cover price | £3.30 |
| Frequency | Monthly |
| ABC | 85,196 |
| Readership | 234,000 |
| Median age | 43 |
| ABC1 readership | 79% |
| AB readership | 51% |
| Olive readers have an average H/H income of £43,354** - over 1.5 times the national average*** | |
| olive readers take an average of two overseas holidays and two UK based holidays every year*. | |
| * NRS Jul-Dec 2007 | |
| ** Reader survey info April 2007 | |
| *** National average taken from NRS Jul-Dec 2007 | |
Rate card| Rate card |
|---|
| DISPLAY | |
|
| Run of magazine | £4,950 |
| Front half / relevant | £5,100 |
| Front half right hand | £5,600 |
| Outside back cover | £6,500 |
|
| Run of magazine | £9,700 |
| Inside front cover DPS | £10,800 |
| Front half DPS | £10,200 |
|
| Facing matter | £2,700 |
| Bookends | £5,670 |
|
| Standard loose | £36 (cost per thousand) |
| Subs (up to 10 grms) | £90 (cost per thousand) |
| Bound-in single card (Newstand) | £65 (cost per thousand) |
| Bound-in single card (Subs) | £110 (cost per thousand) |
| Tip-on single card (Newstand) | £55 (cost per thousand) |
| Tip-on single card (Subs) | £100 (cost per thousand) |
| Post-it (Newstand & Subs) | £100 (cost per thousand) |
| Bags branding | £250 (cost per thousand) |
|
| 7.5 x 6 | £500 |
| Series of 3 £per insertion | £375 |
| Series of 3 £per insertion | £250 |
Copy deadlines| Copy deadlines |
|---|
|
| May | 04-Apr-08 | 11-Mar-08 | 13-Mar-08 |
| June | 02-May-08 | 10-Apr-08 | 10-Apr-08 |
| July | 02-Jun-08 | 08-May-08 | 09-May-08 |
| August | 01-Jul-08 | 09-Jun-08 | 10-Jun-08 |
| September | 01-Aug-08 | 09-Jul-08 | 10-Jul-08 |
| October | 02-Sep-08 | 08-Aug-08 | 11-Aug-08 |
| November | 03-Oct-08 | 09-Sep-08 | 11-Sep-08 |
| December | 03-Nov-08 | 10-Oct-08 | 13-Oct-08 |
| Jan 09 | 08-Dec-08 | 14-Nov-08 | 17-Nov-08 |
| Feb 09 | 05-Jan-09 | 04-Dec-08 | 05-Dec-09 |
| Mar 09 | 06-Feb-09 | 14-Jan-09 | 15-Jan-09 |
| Apr 09 | 06-Mar-09 | 11-Feb-09 | 12-Feb-09 |
